A NBC News segment from 1982 discussing the Atlanta Braves national appeal. The Braves have remained one of the top 3 most popular teams for over a decade. Thanks in part to TBS and to Ted Turner.
After a 16 game losing streak, owner of the #Braves, Ted Turner, suited up & managed the team (for 1 game)
There are consequences Braves fans. When 19,558 people come to see the Braves play for a weeknight game in the September it means that eventually the team will be unable to sign its best players.
I’ve heard a lot about Ted Turner and how some fans wish he was still the owner. Turner was a good owner, but it ultimately it was the way he mismanaged the sale of the team that allowed the Braves to be roped into one of the worst TV contracts imaginable. That’s not Liberty Media’s fault.
So what are the Braves to do? The TV contract can’t be renegotiated for 14 years. The only way for the Braves to increase revenue to stay competitive with the Mets, Phillies, and Nationals is to get more people to the ballpark. It’s not going to happen at Turner Field. Turner Field and Atlanta Fulton County Stadium are in a bad location. Even if they were able to develop the area around the park traffic is mess that just can’t be fixed. That’s the reality. More people will go to the games in Cobb County.
In the meantime, the Braves are going to lose players like Heyward, Freeman, and Kimbrel when they become free agents. It’s not about loyalty. They Braves can’t afford them.
Tomorrow the Atlanta Braves start the 2012 season. With one day left to go let’s remember the 1995 World Series team and hope the 2012 has a similar fate.
During this long countdown I haven’t mentioned Ted Turner. I would be remiss not to mention the man that Turner Field is named after. Without Ted Turner the Braves would have never won the World Series and wouldn’t be one of the most popular baseball teams in Major League Baseball.